
Marketing managers in football have been talking and trying to focus their efforts on creating an all-around experience for their fans on and off the pitch for many years. Since smartphones gave […]
Marketing managers in football have been talking and trying to focus their efforts on creating an all-around experience for their fans on and off the pitch for many years. Since smartphones gave […]
Millions of euros worth of merchandise is sold every year on online shops of football clubs. The top 10 clubs alone sell an accumulated 9 million jerseys per year (dailymail.co.uk, 2014). One […]