Barbara Jamieson – Sports Business Research Academy

The DRIP Model applied to Juventus FC: An alternative to the established AIDA Model

By Sebastiano Mereu on May 4, 2015 • ( Leave a comment )

Juventus FC just claimed their 4th consecutive Italian Serie A title this past weekend, and the 33rd in their history. The club is also still competing for the UEFA Champions League title […]

Customer Decision-Making and Involvement Theory: The case of the Eintracht Frankfurt jersey and post-purchase communication

By Sebastiano Mereu on October 13, 2014 • ( 3 Comments )

Football jerseys are the uniform of the modern football fan and stadium visitor. Real Madrid alone sold 1.4 million official replica jerseys last year (therichest.com). If we consider the numerous fans around […]