
Part one of this article elaborated on the traditional 4 Ps of the marketing mix which include the components price, product, promotion, and place––see here. Part two continues the discussion and elaborates on […]
Part one of this article elaborated on the traditional 4 Ps of the marketing mix which include the components price, product, promotion, and place––see here. Part two continues the discussion and elaborates on […]
The marketing mix has been one of the core elements of marketing since the middle of twentieth century (cf. Kotler and Keller, 2012). The following article elaborates on the traditional components of […]