Swiss Super League club FC Basel has a Facebook following more than 1 million strong, but only about 18,000 of them live in Basel. David Bauer and Moritz Stefaner created the FC […]
Sebastiano Mereu, Dr.BA
YouTuber + marketing specialist + university lecturer + footballmarketing.tv + youtube.com/FromHeroToZero + DBA candidate at @EBS_global + @FHNWbusiness alumnus | All views are my own.
Google Glass might not be officially available in Europe yet, but Atletico Madrid assistant coach German ‘El Mono’ Burgos has already a pair and used them productively during their away fixture against […]
Football clubs often credit their biggest achievements to their 12th player on the pitch: their fans. Without the heart-felt support of their fans, many clubs might not be able to keep the […]
Comparison of social media interactions with fans and followers of FC Tokyo, Monterrey Rayados and FC Spartak Moscow
Many people on the web have been complaining about the lack of online media engagement and information output by J.League clubs, and soon the assumption was made that J.League clubs do not […]
Welcome to FootballMarketing.TV, where marketing makes football go round. As the name might suggest, the goal of this blog is to underline the importance of anything marketing-related in regard to football. It […]