About this blog
SportsBusinessResearch.blog, formerly FootballMarketing.tv, is a blog created by me that focuses on marketing and business aspects of football and other sports. It shares cases and opinions on how sport brands can improve their brand performance in the industry. Posts can range from observations and essays to case studies. All views are my own except where stated otherwise.
About the author:
I, Sebastiano Mereu, am a marketer and social media professional, digital marketing and digital media lecturer at Kalaidos University and B.H.M.S. in Switzerland, football and ice hockey enthusiast, host of the webshow «From Hero To Zero», eligible for the degree of Doctor of Business Administration at Heriot-Watt University Edinburgh Business School, as well as FHNW and Kansai Gaidai University alumnus. I am based in Switzerland, live my life emotionally between Switzerland, Italy and Japan, and am open to collaborating with anyone who shares one of my passions.
All content created for, displayed and embedded on SportsBusinessResearch.blog, as well as quotes from Twitter, Facebook, and other online publications, are meant for educational and informative purposes only. No copyright infringement intended on content not created by SportsBusinessResearch.blog.