About this blog

SportsBusinessResearch.blog, formerly FootballMarketing.tv, is a blog created by me that focuses on marketing and other business aspects in the sports industry. It shares empirical studies specifically undertaken for this site, as well as other research on how sports brands can improve their brand performance in the industry. Posts can range from observations and essays to case studies. All views are my own except where stated otherwise.

About the author:
I, Sebastiano Mereu, am a marketer and social media professional, digital marketing and digital media lecturer at Kalaidos University and B.H.M.S. in Switzerland, sports enthusiast, and host of the webshow «From Hero To Zero». I received my Doctor of Business Administration degree in digital marketing in the sports industry from Heriot-Watt University and am an FHNW, Sport Business Institute Barcelona, and Kansai Gaidai University alumnus.

Get in touch on Twitter at @sebinomics or on Linkedin.

All content created for, displayed and embedded on SportsBusinessResearch.blog, as well as quotes from Twitter, Facebook, and other online publications, are meant for educational and informative purposes only. No copyright infringement intended on content not created by SportsBusinessResearch.blog.


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