About this blog

SportsBusinessResearch.blog, formerly FootballMarketing.tv, is a blog created by me that focuses on marketing and business aspects of football and other sports. It shares cases and opinions on how sport brands can improve their brand performance in the industry. Posts can range from observations and essays to case studies. All views are my own except where stated otherwise.

About the author:
I, Sebastiano Mereu, am a marketer and social media professional, digital marketing and digital media lecturer at Kalaidos University and B.H.M.S. in Switzerland, sports enthusiast, and host of the webshow «From Hero To Zero». I received my Doctor of Business Administration degree from Heriot-Watt University Edinburgh Business School and am an FHNW and Kansai Gaidai University alumnus.

Get in touch with me on Twitter at @sebinomics and or on Linkedin.

All content created for, displayed and embedded on SportsBusinessResearch.blog, as well as quotes from Twitter, Facebook, and other online publications, are meant for educational and informative purposes only. No copyright infringement intended on content not created by SportsBusinessResearch.blog.


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