This season’s UEFA Europa League finale is finally here: Sevilla FC vs SL Benfica. As we did for the semi-final match between Juventus and Benfica, we compiled the numbers from both teams’ most popular social media sites into one graph. The parameters are: Facebook likes, Twitter followers, YouTube views, Google+ views, and Instagram followers. As you can see, Benfica has a clear advantage on all platforms but Twitter. However, Juventus had a much bigger advantage over Benfica on all platforms as well, but that advantage did not have any impact on the final result. Nevertheless, let’s hope for a good game and enjoy second-screening.
For a more in-depth analysis on this topic, you can read my post ‘Comparison of social media interactions with fans and followers of FC Tokyo, Monterrey Rayados and FC Spartak Moscow‘.