Earlier this week, our friends from the Sports Business Institute Barcelona tweeted an interesting social media comparison between UEFA Champions League 2013/14 semi-finalists Bayern Munich and Real Madrid, which showed the Madrileño clearly winning the battle against the Bavarians in terms of Facebook likes, Twitter followers, YouTube subscribers and Google+ followers.
I found that to be a great idea and decided to do the same for tonight’s UEFA Europa League semi-finalists Juventus and Benfica. I changed the parameters though: Facebook likes, Twitter followers, YouTube views, Google+ views, and Instagram followers. Juventus wins this social media match by far. We will see tonight, if they can also win it on the pitch.
Check out my post ‘Comparison of social media interactions with fans and followers of FC Tokyo, Monterrey Rayados and FC Spartak Moscow‘ for a more in-depth analysis on this topic.
And here the comparison between Bayern Munich and Real Madrid from SBI Barcelona: